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Privacy Policy

Inky Frog Editorial

This privacy policy was last updated on 18 January 2022.

What type of information do we collect?

We receive, collect and store any information you enter on our website or provide us in any other way. In addition, we collect the Internet Protocol (IP) address used to connect your computer to the Internet; login; email address; password; computer and connection information and purchase history. We may use software tools to measure and collect session information, including page response times, length of visits to certain pages, page interaction information, and methods used to browse away from the page. We also collect personally identifiable information (including name, email, password, communications); payment details (including credit card information), comments, feedback, product reviews, recommendations and personal profile.

How do we collect information?

When you conduct a transaction on our website, as part of the process, we collect personal information you give us such as your name, address and email address. Your personal information will be used for the specific reasons stated above only. Such transactions may include filling out the contact form and subscribing to the newsletter via MailChimp. We will never pass your information to third parties unless given written permission by the client, or if we are required to do so by law.

Why do we collect personal information?

We collect such non-personal and personal information for the following reasons:

  • To provide and operate the services

  • To provide clients with ongoing assistance and technical support

  • To respond to communications and requests for information

  • To send out our email newsletter (MailChimp requires you to opt in for this service)

  • To conduct marketing campaigns

  • To be able to contact our visitors and users with general or personalised service-related notices and promotional messages

  • To better understand how visitors use our website (Google Analytics)

  • To comply with any applicable laws and regulations

Cookies are used on this website via Google Analytics.

How do we store your personal information?

Inky Frog Editorial is hosted on the platform. provides us with the online platform that allows us to sell our products and services to you. Your data may be stored through's data storage, databases and the general applications. They store your data on secure servers behind a firewall.

All direct payment gateways offered by and used by our company adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of credit card information by Inky Frog Editorial and its service providers.

Inky Frog Editorial provides its newsletter subscription service through MailChimp. MailChimp requires a double opt-in, meaning that after a subscriber signs up, they have to confirm their opt-in via email. You can access MailChimp's privacy policy here:

Your personal information will not be shared with third parties unless you give written permission to do so, or we are required to do so by law.

How long do we keep your personal information for?

HMRC requires us to keep records 'for at least 5 years after the 31 January submission deadline of the relevant tax year.' For the purposes of ongoing client assistance and support, and for the purposes of marketing and analysing user experience and business development, Inky Frog Editorial will hold your personal data for a maximum period of ten years, at which point your data will either be deleted or anonymised.

How do we use cookies?

A cookie is a small file placed on your computer’s hard drive. It enables our website to identify your computer as you view different pages. Cookies do not provide us with access to your computer or any information about you other than that which you elect to share. Our website displays a cookie banner to enable you to control use of cookies.

How can site visitors withdraw their consent?

If you wish to withdraw your consent for collection of personal information, or to delete or change your personal information, contact us at Your request will be actioned immediately.

Privacy Policy Updates

We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.

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